ID5

ID5 operates in the digital advertising sector, providing a universal identity solution designed to improve user recognition while maintaining privacy compliance. The company serves ad tech platforms and premium publishers, addressing the critical challenge of identifying users in a scalable and efficient way. ID5's business model revolves around building an independent, shared identity infrastructure that can be leveraged by various stakeholders in the digital advertising ecosystem. By offering a neutral and privacy-focused identification system, ID5 enhances match rates and increases programmatic revenue for its clients. The company generates revenue through partnerships and service agreements with key players in the ad tech industry.

Keywords: digital advertising, user recognition, privacy compliance, ad tech, identity solution, scalable infrastructure, match rates, programmatic revenue, shared identity, premium publishers.