House Of Unicorns

House of Unicorns is a unique platform designed to propel consumer-focused brands to scalable success by leveraging audience engagement and strategic investment opportunities. The company operates in the direct-to-consumer market, targeting brands that are consumer-obsessed and revenue-generating. Co-founded by James Watt, known for his transformative impact on the craft beer industry, House of Unicorns aims to double the number of unicorns in the UK by 2030. The business model revolves around a TV show that not only showcases entrepreneurial journeys but also involves viewers in the investment process, allowing them to influence where significant investment capital is allocated. This approach not only drives sales and growth but also builds brand fame and consumer connection. By combining content creation with strategic distribution and capital injection, House of Unicorns offers brands the ingredients needed to scale effectively. The platform's core ethos is to create brands that evoke emotion, tell compelling stories, and establish lasting connections with their audience. Keywords: consumer-focused, scalable, investment, audience engagement, direct-to-consumer, brand growth, TV show, UK startups, James Watt, unicorns.