Hackle

HackleHub is a dynamic startup operating in India, serving as a digital distribution platform for Fast-Moving Consumer Goods (FMCG) brands. The company's primary market is physical retail, where it aims to provide a bridge between FMCG brands and over 100,000 outlets in India's top five cities. HackleHub's business model is centered around facilitating the easy and controlled distribution of products offline.

The company offers a range of services including daily replenishment of stock, zero line cuts and cancellations, and data-backed promotions at both store and shelf level. This ensures that products are always available and visible to consumers, thereby increasing sales opportunities for brands.

HackleHub also provides a Market Intelligence Platform, which offers valuable store-level information to brands. This allows for more effective and targeted marketing strategies. Additionally, the company offers a Warehouse Management System and a Transportation Management System, ensuring efficient operations and on-time delivery of each order.

The startup also has a Field Force Application, which simplifies the process of order collection and helps brands tap into money-making opportunities. HackleHub's unique advantage lies in its recommendation engine and working capital/inventory management, which improve sales effectiveness. The company also enhances efficiency through everyday replenishment, product bundling in delivery, and its micro-distribution model.

HackleHub generates revenue by charging brands for its services, which include distribution, marketing, and inventory management.

Keywords: Digital Distribution, FMCG Brands, Physical Retail, Market Intelligence, Warehouse Management, Transportation Management, Field Force Application, Inventory Management, Micro-Distribution, Capital Partnerships.