Guidance

Guidance is a leading eCommerce solutions provider specializing in large-scale data migration, particularly from Magento 1 to Magento 2, and implementing headless architecture for enhanced scalability and growth. The company serves a diverse range of clients, including B2B and B2C businesses, helping them revitalize their online presence and improve customer experiences. Operating in the eCommerce market, Guidance offers services such as SaaS replatforming, creative B2C strategy, and robust API integrations to maximize efficiency and gather core data. The business model revolves around providing tailored eCommerce solutions that drive business growth and customer satisfaction. Revenue is generated through project-based fees and long-term service contracts. Guidance has been recognized as the Commerce Partner of the Year at Opticon 2023, highlighting its industry leadership and commitment to excellence. The company is led by Jon, the CIO and Co-Owner, who plays a crucial role in shaping its strategic direction and fostering partner relationships. Keywords: eCommerce, data migration, Magento, headless architecture, SaaS replatforming, B2B, B2C, API integrations, customer experience, business growth.