Gousto

Gousto is a recipe box delivery service that provides fresh ingredients and easy-to-follow recipes to households across the UK. Operating in the meal kit delivery market, Gousto targets busy individuals and families who seek convenient, healthy, and delicious home-cooked meals without the hassle of meal planning and grocery shopping. The business model revolves around a subscription service where customers select from a variety of recipes each week, and Gousto delivers the precise ingredients needed to cook those meals directly to their doorsteps. Revenue is generated through subscription fees, with options for different meal plans to cater to various dietary preferences and family sizes. Gousto's value proposition includes variety, quality, and simplicity, offering over 40 recipes each week, featuring fresh ingredients, and ensuring that all recipes are easy to prepare. The company aims to make cooking at home enjoyable and accessible, reducing food waste by providing only the necessary quantities of ingredients.

Keywords: recipe boxes, fresh ingredients, meal kits, home-cooked meals, subscription service, convenience, healthy eating, food delivery, meal planning, UK market.