Ivy

Ivy (getivy.io) is a fintech startup that operates in the Open Banking sector, providing a direct payment solution that bypasses traditional card and wallet systems. This approach allows Ivy to reduce transaction costs, thereby increasing margins and profitability for its clients, which are primarily merchants. Ivy's technology connects directly with the customer's bank, enabling payments to be made directly from over 500 million bank accounts across more than 50 countries. This direct connection eliminates the need for intermediaries, thus reducing fees associated with credit cards and wallets.

Ivy's platform is designed with a strong focus on user experience, transforming every bank account into an instant payment wallet. Customers can make payments directly from their bank without any additional effort. The platform also integrates the logo, color, and corporate identity of each bank into the user experience, providing a familiar and seamless payment process.

In addition to its core payment solution, Ivy also offers a unique value proposition through its partnership with Ecosia, a non-profit organization that plants trees. For every transaction made through Ivy, a tree is planted at no additional cost. This feature not only provides a sustainable shopping experience but also allows merchants to engage with Ecosia's community of over 20 million monthly active users.

Ivy's business model is based on transaction fees, which are likely lower than traditional payment methods due to the direct connection with banks. The company also potentially generates revenue through partnerships and collaborations.

Keywords: Fintech, Open Banking, Direct Payments, User Experience, Merchant Services, Transaction Fees, International Payments, Sustainability, Ecosia Partnership, Tree Planting.