Fulcrum

Fulcrum is a product-led success platform designed to help companies retain and expand their small to mid-size customer base by driving each customer to their desired outcomes. Operating in the customer success and engagement market, Fulcrum serves businesses looking to maximize their net revenue retention, particularly for low-touch customers who require minimal direct interaction. The platform automatically identifies key customer segments and enables adaptable product engagement within minutes, ensuring that each customer achieves their individual return on investment (ROI). Fulcrum's business model revolves around a subscription-based service, where clients pay for access to the platform's advanced segmentation and engagement tools. Revenue is generated through these subscriptions, which are tiered based on the level of service and features required by the client. The platform also provides exec-ready reports directly to clients' inboxes and Slack, offering insights into segment performance and customer ROI. By solving common obstacles in customer success, Fulcrum helps businesses proactively grow their net revenue retention and improve product adoption rates.

Keywords: product-led success, net revenue retention, low-touch customers, adaptable engagement, dynamic segmentation, customer success, ROI tracking, subscription-based, exec-ready reports, product adoption.