Forvio

Forvio specializes in Marketing Mix Modeling (MMM), offering tools that help marketers optimize their campaign spending to achieve the best results. The company serves a diverse range of clients, including marketing professionals and businesses looking to improve their return on investment (ROI) through data-driven strategies. Operating in the marketing analytics market, Forvio provides a user-friendly interface that allows clients to build personalized models aligned with their specific objectives and focal performance metrics. The business model revolves around a subscription-based service, where clients pay for access to the MMM tools and continuous performance tracking features. Forvio makes money by offering these subscription plans and additional consulting services for more tailored needs. The company boasts an impressive 21.5% average increase in ROI for its clients and a 70% faster modeling process, saving users approximately 54 hours. Founded by Tomas, a full stack developer from Slovakia, and Andy, a data analytics consultant from Helsinki, Forvio has grown to be trusted by over 100 companies. The company also fosters a thriving community of analysts and marketers who actively engage with the platform.

Keywords: Marketing Mix Modeling, ROI optimization, data-driven strategies, personalized models, performance tracking, marketing analytics, subscription service, campaign spending, user-friendly interface, consulting services.