FAE Beauty

FAE Beauty operates in the cosmetics industry, focusing on creating vegan and cruelty-free beauty products specifically designed for every shade of brown skin. The company offers a range of products including buildable matte lipsticks, 2-in-1 mascara brow gel, base coat mascara primer, and multi-use lip gloss, all designed to cater to the diverse needs of Indian skin tones. FAE Beauty's business model revolves around retailing these products directly to consumers, emphasizing authenticity by using unedited images and avoiding unrealistic beauty standards. The brand's commitment to inclusivity and realness is reflected in its product formulations, which are designed to perform well in warm climates, ensuring vibrant color payoff. By prioritizing the preferences and needs of its users, FAE Beauty aims to rethink traditional beauty product approaches from conception to manufacturing. Keywords: vegan, cruelty-free, beauty, inclusivity, Indian skin, matte lipstick, mascara, lip gloss, unfiltered, retail.