EasyFresh

Easyfresh operates in the agricultural supply chain sector, focusing on procuring fresh produce directly from farmers and delivering it to fruit and vegetable shop owners across Pakistan. The company aims to reduce food wastage, enhance farmers' income, and provide superior quality produce to retailers. Easyfresh leverages innovative technology and lean supply chain operations to achieve these goals. The business model revolves around creating an efficient farm-to-retail supply chain, ensuring that fresh produce reaches retailers in optimal condition. Easyfresh generates revenue by charging retailers for the delivery of high-quality produce, while also potentially earning from value-added services such as supply chain consulting and technology solutions. The primary clients are fruit and vegetable shop owners who benefit from the reliable and timely delivery of fresh produce. The market is primarily within Pakistan, focusing on urban and semi-urban retail sectors.

Keywords: fresh produce, supply chain, Pakistan, farmers, retailers, food wastage, lean operations, technology, agriculture, delivery service.