Dynata

Dynata is a leading global data platform specializing in market research and advertising solutions. The company leverages its extensive survey expertise to connect brands with audiences, providing mission-critical insights for decision-making. Dynata serves a diverse range of clients, including businesses, market researchers, and advertisers, operating primarily in the market research and advertising sectors. Its business model revolves around offering a comprehensive suite of services, from survey design and recruitment to data analysis and audience activation. Dynata generates revenue through subscription-based services, custom research projects, and data analytics solutions. The company's platform aims to automate the entire marketing continuum, enabling clients to target audiences, uncover insights, connect data, activate campaigns, measure effectiveness, and visualize results. This holistic approach helps clients optimize their marketing strategies and drive business growth.

Keywords: market research, advertising solutions, data platform, survey expertise, audience activation, data analysis, marketing automation, business insights, advertising effectiveness, global reach.