Discos Swell

Disco Swell is a bespoke hat-making business founded by sisters Caitlin and Hanna Sappington, based in Telluride, Colorado. The company specializes in creating custom handcrafted hats that blend coastal aesthetics with mountain craftsmanship. Each hat is meticulously crafted by hand using traditional methods, ensuring a unique product tailored to reflect the individual style of each client. Disco Swell operates on a direct-to-consumer model, offering personalized appointments either in-person or virtually for clients to design their own hats. The business serves a niche market of individuals seeking unique, high-quality headwear that celebrates personal expression. By focusing on small batch, limited edition designs, Disco Swell maintains exclusivity and a strong connection with its clientele. The company generates revenue through the sale of these custom hats, which are marketed as wearable art. Key to its brand identity is the emphasis on authentic self-expression and the unification of coastal and mountain cultures. Keywords: handcrafted, bespoke, coastal, mountain, Telluride, custom hats, personal expression, traditional methods, direct-to-consumer, wearable art.