DeepIntent
Integrated data and programmatic buying platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | - | |
| Total Funding | 000k | ||
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DeepIntent is a healthcare-focused advertising technology company that provides a demand-side platform (DSP) designed to help healthcare marketers create, manage, and measure their advertising campaigns. Founded in April 2016 by former data scientists from Memorial Sloan Kettering, DeepIntent operates in the digital advertising market, specifically targeting the healthcare sector.
The company's platform allows healthcare marketers to reach both patients and healthcare professionals (HCPs) across various digital channels and devices. DeepIntent's proprietary ID graph and HCP Planner enable marketers to create highly targeted audiences based on trusted data sources, ensuring that their ads reach the most relevant and engaged viewers.
DeepIntent serves a range of clients within the healthcare industry, including pharmaceutical companies, healthcare providers, and agencies that specialize in healthcare marketing. The platform is designed to address the unique challenges of healthcare advertising, such as privacy concerns and the need for precise targeting.
The business model of DeepIntent revolves around providing a comprehensive advertising solution that includes planning, activation, and measurement of campaigns. The company makes money by offering access to its platform and charging clients for the use of its advanced targeting and measurement tools. Additionally, DeepIntent's marketplace offers curated, premium, and brand-safe inventory across all channels and devices, further enhancing the value proposition for its clients.
DeepIntent's focus on privacy compliance and data security ensures that sensitive user data remains protected within a single, secure environment. This commitment to privacy is a key differentiator in the healthcare advertising space, where data security is of paramount importance.
In summary, DeepIntent is a specialized advertising technology company that empowers healthcare marketers to create effective, privacy-compliant digital advertising campaigns. By leveraging advanced data analytics and a robust platform, DeepIntent helps its clients achieve their marketing goals while maintaining the highest standards of data security.
Keywords: healthcare, advertising, demand-side platform, digital marketing, data security, privacy compliance, HCP targeting, patient engagement, proprietary ID graph, premium inventory.