Color Wow
Hair care formulations for dry and color-treated hair, utilizing an oil-serum technology to provide moisture, shine, and frizz control.
Federici Brands LLC operates Color Wow, a direct-to-consumer brand in the hair care market. The company develops and sells a range of products specifically formulated for individuals with curly, textured, dry, dehydrated, color-treated, or keratin-treated hair.
Its product line includes items such as the Color Security Shampoo and the Pop & Lock oil-serum hybrid, which is designed to repair over-processed hair, tame frizz, and add shine. The business model is centered on e-commerce sales through its website, colorwowhair.com, where it sells products directly to end-users. Revenue is generated from these product sales, with promotions like a 20% discount offered to attract customers.
The company emphasizes its use of formulas free from harmful ingredients. Additionally, Color Wow engages in corporate social responsibility by partnering with organizations to combat human trafficking, a cause publicly supported by its CEO and Founder, Gail Federici.
Keywords: hair care, direct-to-consumer, e-commerce, color-treated hair, Federici Brands, frizz control, hair serum, hair oil, beauty products, cosmetics