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CitizenLab is a startup that provides a digital platform designed to enhance citizen engagement for local governments. The company primarily serves municipalities and other public sector organizations, helping them to consult with their citizens on various issues, from local policies to climate initiatives. CitizenLab operates in the civic tech market, which focuses on using technology to improve public participation and government transparency.

The business model of CitizenLab is based on a Software-as-a-Service (SaaS) approach. This means that municipalities and other clients subscribe to their platform, paying a recurring fee to use the software. The platform is designed to be user-friendly, requiring minimal technical expertise to set up and operate, which is particularly beneficial for smaller municipalities with limited resources.

CitizenLab makes money through these subscription fees, which can vary based on the size of the municipality and the specific features they need. The company also offers customization and ongoing support, which can be additional revenue streams.

The platform allows local governments to gather input from citizens through surveys, polls, and digital referendums. For example, Grand Paris Sud used CitizenLab to collect innovative ideas for climate action, and the city of Kortrijk conducted a digital referendum involving 10,000 citizens. The platform also supports ongoing dialogue between citizens and government officials, making it easier to adapt and develop policies that reflect the community's needs.

CitizenLab has received several accolades for its impact, including the World Summit Award in the Government Citizen Engagement category and being named a top European Social Impact startup at the TechCrunch Disrupt conference in Berlin.

In summary, CitizenLab is a civic tech company that helps local governments engage with their citizens through a user-friendly digital platform, generating revenue through a subscription-based model.

Keywords: Civic Tech, Citizen Engagement, Local Government, SaaS, Digital Platform, Public Participation, Municipalities, Surveys, Polls, Customization.