Cigierre

Founded in 1995 in Udine, Cigierre Compagnia Generale Ristorazione S.p.A. is a prominent player in the casual dining sector, specializing in the development and management of restaurant franchises. The company operates over 300 points of sale in Italy, Belgium, Switzerland, and France, making it a key reference in the European market. Cigierre's portfolio includes a variety of unique and recognizable restaurant formats such as Old Wild West, America Graffiti, Wiener Haus, Pizzikotto, and Shi's, each offering distinct dining experiences ranging from American diners to pizzerias and Oriental cuisine.

Cigierre serves a diverse clientele, including families, young professionals, and tourists, by strategically placing its restaurants in high-traffic areas like shopping malls, multiplex theatres, high-speed roads, and city centers. The business model focuses on both franchising and directly operated restaurants, ensuring a flexible and scalable approach to growth. Revenue is generated through franchise fees, royalties, and direct sales from company-operated locations.

The company places a strong emphasis on quality and consistency, achieved through meticulous supplier selection, innovative recipe development, and rigorous training programs. Cigierre's Academy plays a crucial role in maintaining high standards by continuously training staff and instilling the company's culture of excellence.

Keywords: casual dining, restaurant franchising, European market, Old Wild West, America Graffiti, Wiener Haus, Pizzikotto, Shi's, quality standards, training programs.