Capital A

Originating two decades ago as a low-cost airline with a mission to make air travel affordable in Asia, the entity has since evolved into a digital travel and lifestyle platform under the name Capital A. The company's operations are centered on the Asean region, leveraging a strong brand presence built over 20 years.

The business model has expanded beyond its core airline service, which has been recognized as a top low-cost carrier. It now encompasses a digital ecosystem that includes services such as fast food and food deliveries. A key component of its strategy is the utilization of a substantial data pool, comprising a 51 million customer database with comprehensive KYC data. This asset is used for upselling and cross-selling various products and services.

Revenue is generated through airline ticket sales, food delivery commissions, and by monetizing its digital platform. This is further supported by a loyalty program with 27 million members and partnerships with over 300 merchants, creating a seamless checkout and rewards experience to drive customer retention and spending.

Keywords: Low-cost airline, digital platform, Asean market, food delivery, customer data, loyalty program, travel, lifestyle services, e-commerce, cross-selling