
Candid
Direct-to-consumer orthodontic products.


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CandidCo is a startup that operates in the dental care market, specifically in the orthodontics segment. The company's primary offering is CandidPro, a clear aligner treatment that is delivered through dentists. This product is aimed at individuals seeking a convenient and high-quality solution for teeth alignment.
The company's business model is centered around collaboration with dental professionals. Customers find a CandidPro doctor using the company's Doctor Locator tool, who then provides them with a set of aligners, CandidMonitoring materials, and premium whitening foam. Customers are required to send scans of their teeth to their CandidPro doctor every 14 days to ensure their treatment is progressing as planned.
CandidCo has recently partnered with Philips Sonicare to offer Philips Zoom Whitening treatment with custom trays, adding another layer of convenience and care to their services. This partnership is expected to enhance the company's product portfolio and increase its appeal to potential customers.
The company generates revenue through the sale of its clear aligner treatment and related products. The regular scans required as part of the treatment process ensure a steady stream of income over the treatment period.
In summary, CandidCo is a dental care startup that offers clear aligner treatments through a network of dental professionals. The company's focus on convenience, quality, and care, combined with its recent partnership with Philips Sonicare, positions it well in the growing orthodontics market.
Keywords: Dental Care, Orthodontics, Clear Aligner Treatment, CandidPro, CandidMonitoring, Philips Sonicare, Philips Zoom Whitening, Convenience, Quality, Care.