Buoy

Buoy is a company that specializes in producing zero sugar liquid electrolytes and ionic trace minerals designed to blend seamlessly with any beverage, including alcohol and coffee. The company's core product is a liquid supplement that provides hydration and essential minerals without any sugar, stevia, dextrose, flavorings, or artificial ingredients. Buoy targets health-conscious consumers, athletes, and individuals living in hot climates or managing chronic conditions who need to maintain optimal hydration levels throughout the day. The market it operates in includes the health and wellness industry, specifically focusing on hydration and electrolyte supplementation. Buoy's business model revolves around direct-to-consumer sales through its website, offering single bottles and variety kits. The company generates revenue by selling these products online, often promoting bundle deals for cost savings. Buoy's unique selling proposition is its commitment to sustainability, offering a product that provides the electrolytes of 13 sports drinks per bottle without the added sugars or artificial ingredients commonly found in traditional sports drinks.

Keywords: zero sugar, liquid electrolytes, ionic trace minerals, hydration, health-conscious, athletes, chronic conditions, sustainability, direct-to-consumer, bundle deals.