Betastore

Betastore

Helping small retailers to source inventory and get financing.

HQ location
Wilmington, United States
Launch date
Employees
Enterprise value
$12—18m
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Financials

Estimates*

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Revenues, earnings & profits over time
USD20212022
Revenues00000000
% growth-175 %
EBITDA00000000
Profit00000000
EV00000000
EV / revenue00.0x00.0x
EV / EBITDA00.0x00.0x
R&D budget00000000

Source: Dealroom estimates

More about Betastore
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BetaStore is a B2B marketplace platform designed to streamline the complex and inefficient African food supply chain. The company primarily serves informal FMCG (Fast-Moving Consumer Goods) retailers, who represent over 90% of the total trade of essential goods in Africa. BetaStore provides these retailers with better access to a wide assortment of FMCG goods at wholesale prices, delivered directly to their stores. This eliminates the need for retailers to close their shops and visit multiple suppliers to source basic goods.

The platform leverages AI-powered channels such as SMS, Chat, WhatsApp, and an App to enable retailers to order products at any time. Additionally, BetaStore offers smart financing options based on internal data, empowering informal retailers to grow their businesses without interruption.

Manufacturers also benefit from BetaStore's granular market insights, which help them make data-driven decisions to scale their businesses more efficiently.

BetaStore operates in the African market, focusing on informal retail outlets, which number over 10 million. The business model revolves around providing a seamless supply chain solution and financing options to these retailers, thereby generating revenue through the sale of goods and financial services.

Keywords: B2B marketplace, FMCG, informal retailers, AI-powered ordering, smart financing, wholesale prices, African market, supply chain, market insights, data-driven decisions.

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