BarTrack

BarTrack

Innovative beverage sensor system providing real-time insights to optimize draft quality and reduce waste.

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$10.5m

Growth Equity VC
Total Funding000k
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BarTrack operates in the beverage management industry, offering an advanced sensor-enabled inventory management system specifically designed for bars and taprooms. The company's core product is a non-intrusive beverage sensor that integrates with Point of Sale (POS) systems to provide real-time, automated insights into beverage programs. This technology eliminates common issues such as foamy beer and waste, ensuring that beverages are poured exactly as intended by the brewer. BarTrack serves clients in the hospitality sector, including bars, taprooms, and restaurants, who benefit from the ability to manage their entire beverage program on a single platform. The business model revolves around selling and maintaining these sensor systems, as well as providing data analytics services to help establishments optimize their operations. Revenue is generated through the sale of hardware, software subscriptions, and ongoing support services.

Keywords: beverage sensor, inventory management, real-time insights, draft quality, waste reduction, POS integration, hospitality sector, bar management, data analytics, operational optimization.

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