
Barn & Willow
Vertically integrated home decor brand making custom-made window treatments effortless and accessible..
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Barn & Willow specializes in providing high-quality, custom window coverings including drapes, curtains, shades, and blinds. The company serves homeowners and interior designers looking for premium, yet affordable, window treatment solutions. Operating in the home decor market, Barn & Willow differentiates itself by using the finest Belgian linen and organic cotton fabrics, offering products at one-third the price of traditional retailers. The business model is direct-to-consumer, eliminating middlemen to keep costs low while maintaining high standards of craftsmanship. Revenue is generated through online sales of custom window coverings and complementary home decor items such as throw pillows. The company also offers personalized design consultations to enhance customer experience.
Keywords: custom window coverings, Belgian linen, organic cotton, home decor, direct-to-consumer, affordable luxury, interior design, drapes, blinds, personalized service.