Ayda

Ayda specializes in streamlining research operations by providing a comprehensive suite that enhances data integrity and trustworthiness across the research ecosystem. The company primarily serves market researchers and organizations that require secure and efficient data collection and storage solutions. Operating within the research and data management market, Ayda's business model focuses on offering tools that prevent fraud and ensure compliance with regulations such as GDPR. Revenue is generated through the provision of these specialized services, which are crucial for maintaining the quality and reliability of research data. Ayda's approach is inspired by practices from the banking and finance sector, emphasizing precision and security. The company is led by Founder and CEO Shifra Cook, who brings extensive experience from the market research and advertising industries. Ayda's mission is to protect data quality and integrity, challenging traditional methods and encouraging a more ethical approach to research operations.

Keywords: research operations, data integrity, fraud prevention, secure data, GDPR compliance, market research, data management, research ecosystem, data quality, ethical research