Audience Point

AudiencePoint specializes in optimizing email marketing campaigns by leveraging intelligent throttling and anonymized subscriber data. The company serves businesses looking to enhance their email marketing strategies by providing tools that allow for precise control over campaign deployment, including the ability to start, stop, and resume campaigns mid-send. Operating in the digital marketing and data analytics market, AudiencePoint's business model revolves around offering a flexible REST-based API that grants access to subscriber-level data and various applications. This enables clients to build business-critical applications while ensuring data security through strong encryption. AudiencePoint generates revenue through subscription fees for access to its platform and data services. The company boasts a robust infrastructure with 99.9% uptime since 2013 and utilizes a global data pool of 2 billion unique user profiles to identify and engage subscribers effectively.

Keywords: email marketing, data analytics, intelligent throttling, REST API, subscriber data, campaign management, encryption, digital marketing, uptime, user engagement.