Ambassador

Ambassador Labs, accessible via getambassador.io, is a startup specializing in cloud-native solutions for Kubernetes, an open-source system for automating the deployment, scaling, and management of containerized applications. The company focuses on providing tools that simplify the development, deployment, and management of microservices, which are small, independently deployable services that together form a larger application.

Ambassador Labs serves a diverse range of clients, primarily targeting software developers, IT operations teams, and enterprises that are adopting or already using Kubernetes. The market it operates in is the cloud-native ecosystem, which is rapidly growing as more companies move their applications to the cloud to improve scalability, reliability, and efficiency.

The business model of Ambassador Labs revolves around offering both open-source and commercial products. Their flagship product, the Ambassador Edge Stack, is an open-source Kubernetes-native API Gateway built on Envoy, which helps manage and secure the traffic between microservices. They also offer commercial solutions that provide additional features, support, and enterprise-grade capabilities.

Ambassador Labs makes money through a combination of subscription fees for their commercial products and services, as well as support and consulting services. By providing a mix of free and paid offerings, they attract a wide user base and then convert a portion of those users into paying customers.

In summary, Ambassador Labs is a key player in the cloud-native space, providing essential tools for Kubernetes users to manage microservices efficiently and securely.

Keywords: Kubernetes, API Gateway, Microservices, Cloud-native, Open-source, DevOps, Authentication, Metrics, Tracing, Edge Stack.