Alice

Hero offers pre-tax transit and parking plans specifically designed for hospitality workers and their HR teams. The company operates in the employee benefits market, focusing on compliance with city and state mandates for qualified parking and transit plans. Hero's business model involves leveraging the tax savings businesses receive from offering these plans, which covers the cost of the service, ensuring no out-of-pocket expenses for the companies. Employees use spending cards with built-in limits to manage their transit and parking expenses, promoting cost-effective commuting solutions. This service is particularly beneficial in urban areas where parking costs are rising, and local transit systems are seeking to regain office worker ridership. Hero's platform provides a simple signup process for hourly, frontline workers, enhancing employee engagement and compliance. Keywords: pre-tax, transit, parking, hospitality, compliance, employee engagement, HR teams, tax savings, urban commuting, frontline workers.