Kevel

Kevel is a technology startup that specializes in providing customizable ad server solutions through its APIs (Application Programming Interfaces). Essentially, Kevel offers the building blocks for companies to create their own ad platforms without having to start from scratch. This allows businesses to integrate sponsored listings, native ads, and other ad formats into their platforms quickly and efficiently.

Kevel serves a diverse range of clients, including e-commerce platforms, event ticketing services, and financial technology companies. For instance, Slickdeals uses Kevel to integrate featured listings into their deal discovery platform, Ticketmaster personalizes event recommendations to boost revenue, and Klarna uses Kevel to monetize through user-targeted native ads.

The company operates in the digital advertising market, which is a highly competitive and rapidly evolving space. Kevel's business model is based on providing its API services to clients, who then use these APIs to build and manage their own ad servers. This model allows Kevel to generate revenue through subscription fees or usage-based pricing, depending on the client's needs.

Kevel's key selling points include the flexibility and speed of its solutions. Traditional ad servers can be costly and time-consuming to build and scale, but Kevel's APIs enable businesses to launch custom ad platforms in just weeks. This not only saves time and money but also allows companies to focus on creating unique ad products tailored to their specific audience.

In summary, Kevel empowers businesses to drive ad revenue without compromising on security or user experience. By offering a robust and flexible API infrastructure, Kevel helps companies take control of their ad serving needs and innovate in the digital advertising space.

Keywords: Ad server, APIs, digital advertising, sponsored listings, native ads, customizable solutions, revenue generation, e-commerce, event ticketing, fintech.