Advocado

Advocado

The platform to make Advertising Perform Better.

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Revenues, earnings & profits over time
USD20212023
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Source: Dealroom estimates

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Veil Global Technologies operates in the media management sector, providing advanced solutions that bridge the gap between traditional linear media and the dynamic digital landscape. The company's core product is a real-time TV ad monitoring system that uses watermarking technology to track advertisements across thousands of TV stations in North America. This service brings unprecedented transparency to broadcast advertising, allowing clients to definitively identify their ads as they run in real time. Veil serves a diverse range of clients, including advertisers, media agencies, and broadcasters, who benefit from its ability to navigate both digital and linear media realms with ease and efficiency. The business model is based on a Software as a Service (SaaS) framework, generating revenue through subscription fees for its media monitoring and management services. Veil's leadership team boasts extensive experience in launching innovative SaaS ventures and advertising solutions, positioning the company as a thought leader in the evolving media technology landscape. The company also offers a blog and newsroom to keep clients informed about the latest trends, strategies, and innovations in media watermarking and advertising solutions.

Keywords: media management, TV ad monitoring, watermarking technology, SaaS, broadcast advertising, digital media, linear media, transparency, real-time tracking, media technology.

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Investments by Advocado

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Kantar Media
BUYOUT by HIG Capital Jan 2025