AdPushup

AdPushup, a subsidiary of Zelto Inc., is a U.S.-based ad tech startup that specializes in ad revenue optimization and publisher solutions. Founded in 2014, the company has developed a proprietary A/B testing tool designed to help web publishers increase their ad revenue by optimizing ad layouts. AdPushup serves a diverse range of clients, including content creators and web publishers, by connecting them to over 50 premium advertising exchanges and deploying advanced ad-serving technology.

Operating in the digital advertising market, AdPushup's primary focus is on helping publishers maximize their ad revenue. The company achieves this by offering a suite of tools and services that include ad layout optimization, access to top-tier demand sources, and comprehensive ad operations support. By leveraging these resources, publishers can enhance audience engagement and boost their ad revenue.

AdPushup's business model revolves around providing a platform that optimizes ad performance for its clients. The company makes money through a revenue-sharing model, where it takes a percentage of the increased ad revenue generated through its platform. This model aligns AdPushup's interests with those of its clients, ensuring that both parties benefit from improved ad performance.

The company has garnered significant attention and backing, including securing Series A funding led by Geniee, Inc., a major shareholder of Softbank Group. This financial support has enabled AdPushup to expand its offerings and continue innovating in the ad tech space.

In summary, AdPushup is a market leader in ad revenue optimization, offering a comprehensive platform that helps web publishers and content creators maximize their ad revenue through advanced technology and strategic partnerships.

Keywords: Ad Revenue Optimization, Web Publishers, A/B Testing, Ad Layouts, Digital Advertising, Revenue Sharing, Premium Ad Exchanges, Ad Operations, Content Creators, Ad Tech Startup.