1K Kirana Bazaar

1K Networks is transforming the offline shopping experience in New India by offering a diverse range of aspirational products and exclusive rewards through its OneClub membership. The company primarily serves consumers in tier 2 and 3 cities across five North Indian states, including Haryana, Uttar Pradesh, and Rajasthan. By connecting with numerous contemporary brands, 1K Networks stimulates demand and facilitates supply, thereby increasing incomes for local retailers. The business operates in the retail sector, focusing on offline commerce, and aims to become the ultimate shopping destination for New India over the next five years. Its business model revolves around providing a streamlined delivery framework that enhances convenience and engagement for shoppers. Revenue is generated through membership fees, product sales, and partnerships with brands.

Keywords: offline commerce, aspirational products, exclusive rewards, OneClub membership, tier 2 cities, tier 3 cities, North India, contemporary brands, local retailers, streamlined delivery.